Somethingmassiveis coming.

You downloaded the app. It gave you a template. It never read your log. It never knew your name. Then it asked for your card. Sound familiar? Twenty years ago he joked he could be a bodybuilder, and somebody laughed. First show, third place. Second show, dead last. Then first place, heavyweight, in St. Louis. So he built you a team: Dakota for form, Titan for strength, Shay for the floor and Nova for food. All four read your log every week. Inside formed labs: one ring to close your day, every set counted, food that works, your coaches one tap away, and even rest days have a plan. 876 exercises, 131 foods built in, a free 39-page plan and 12 games, new every day. Finally, something that works. Three doors are open: play at crossword.formedlabs.co, learn at plan.formedlabs.co, train at app.formedlabs.co. The fourth door opens soon, and Shaniqua leaks it: first 100 get a free month of Pro.

Chad on stage in St. Louis, flexing, the Gateway Arch lit blue behind him

Still waiting for themirror to catch up?We’ve been there.

Putting in the effort.
Searching for something, anything, that could help us reach our goals.

We know how it feels to want more while hearing:
“You can’t do that.”
“You’ll never stick with it.”
“Be realistic.”

We know those words can stay with us.
We also know they don’t have to decide what happens next.

A formed labs athlete in the gym, smiling, in a formed labs tank

We bring personalized plans, coaching, and tracking together in our app, so we can turn what we learn into what we do next.

Workout to workout.Day to day.Meal to meal.

As you log your training, meals, and progress, we adapt our guidance around you.

We build on what’s working.
We adjust what isn’t.
We celebrate every step forward.
And when progress gets messy, we work through it together.

Be first through the door.